Pewaukee, Wisconsin
A Local Team That Actually Cares
We're not a faceless agency. Meet Dillon & Guy — two guys from Waukesha County who got tired of watching good local businesses get left behind online.
Our Story
A Father and Son. One Goal.
North Star Digital is Guy and Dillon Michael — a father-son team from Pewaukee, Wisconsin. Guy spent years in business development watching local companies get outcompeted online not because they weren't good at their trade, but because nobody could find them. Dillon spent those same years building websites, automations, and AI systems.
We started NSD because we got tired of the same story: a great plumber losing jobs to a worse plumber with a better website. A landscaper with 20 years of experience getting buried under a chain with a $10,000/month ad budget. A contractor who gets 100% of his work from word of mouth — wondering why it's gotten harder.
Our answer: give local businesses the same digital tools the big guys use — at a price that actually makes sense. Website, lead automation, SEO, and AI systems for $247–$849/month. No contracts. No fluff. Just results.
Guy Michael
Co-Founder & Business Dev
20+ years in sales and business development. Knows every trade vertical in Wisconsin.
Dillon Michael
Co-Founder & Tech Lead
Builds the websites, automations, and AI systems. Started at 16 — already outperforming agencies twice his size.
📍 Pewaukee, Wisconsin
Serving Waukesha County, Milwaukee Metro, and all of Wisconsin
Why It Matters
Local Makes a Difference
Working with a local team isn't just nice — it changes the quality of the work.
We Know Your Market
We understand what small business owners need — not from a textbook, but from real conversations and real results. That ground-level perspective makes every strategy we build more effective.
You Can Actually Reach Us
No ticket system. No offshore support team. You call or text us directly. If something's wrong, we fix it fast — because your business running smoothly is how our business grows.
We're Building Long-Term
We're not trying to sign you up and disappear. We want to be your digital partner for years — the team you call when you want to grow, launch something new, or just fix what's broken.
How We Operate
Our Non-Negotiables
Honesty First
If something isn't working, we'll tell you. If a service isn't right for your business, we'll say so. We'd rather lose a sale than give you bad advice.
Speed Matters
Most clients are live within 2–3 weeks. We don't drag projects out for months. When we say 30 days, we mean it.
Fair Pricing
One monthly price covers everything. No surprise invoices, no upsells you didn't ask for, no hidden fees.
Results You Can See
We track calls, leads, and rankings — not just "impressions." If the numbers aren't moving, we figure out why and fix it.
Ready to Work With a Team You Can Trust?
Give us a call or fill out the form. We'll take a look at your current online presence and tell you honestly what it would take to get your phone ringing more.